Branding

Branding

Branding plays a key role in helping your company establish a unique presence in the marketplace, whilst differentiating from their competitors.The branding process can help your business to create a unique name, story, strategy, and visual brand identity.At Aton Consulting, we offer a range of branding services;The first step in any branding project at Aton Consulting, is your brand Discovery Session.In your brand Discovery Session, we'll learn about your business, your goals and objectives, ideal customers, current positioning, and more.The partnership we have with our clients is key to the success of our projects. Your Discovery Session gives us a great insight into your business and helps to get that ball rolling.

After the Discovery Session, we begin to pull our ideas for your brand together.Once we've collected our thoughts and put pen to paper (or mouse to computer), it's time to share our ideas and thinking with you.As your branding project progresses, we design, deliver, and iterate, and you'll have different paths to choose from and options to explore.

Once the direction for your brand has been decided, we'll start bringing it to life.Your brand will be wrapped up into a presentation document, showing you exactly how your brand should be used, and exploring ideas for stationery, marketing materials, and more.When you're happy, we're happy. Once the seal of approval is given, we can help launch your new brand to the world.

Our Branding Best Practices

We work by a few principles that we believe are the key aspect of branding a company successfully.

  • Consistency Wins: The key part of building a brand is consistency. For example, colors and fonts must be complementary.

  • Target the Customer: Think about who you are going after and create based on what relates best to those colors. Don’t make the mistake of only trying to look cool.

  • Imagery Matters: The old saying goes “a pictures says a thousand words” so keep this in mind with your logo elements and product photos.

Our Branding Services

Whether you are deciding on a name for a new product, service or a logo, you need to create a differentiator from your competitors. You need more than just a name, form and typography. Branding is about understanding the attributes that your target audience appreciates in a business and blending your business values and personality with these attributes. The idea is to project what your business is all about in a way that would connect with your target audience.

  • Brand Identity Design

    Brand identity design plays a key role in the creation, development, and marketing of every single business.An effective brand identity can help you build your reputation, stand out from the crowd, differentiate from competition, and win your ideal customers or clients.

  • Rebranding

    Rebranding a business is no easy task. Get it right, and you're off to the races. Get it wrong, and you've cost yourself a lot of money.A well thought out rebrand can help change perceptions of your company, increase sales, and position you properly, to help you win your ideal customers or clients.

  • Logo Design

    Your logo design is the one thing that helps people to identify your business and services. Get it right, and you'll gain recognition. Get it wrong, and you risk fading into obscurity.An effective logo design should be; memorable, simple, versatile, appropriate, and timeless. It should help position you properly in the minds of your ideal customers or clients.

  • Stationery Design

    Stationery design is an important part of your brand identity, and it's often the piece of your brand you hand over to clients. Effective stationery design is a marketing tool that helps you stand out from the crowd, differentiate from your competition, and win your ideal customers or clients.

  • Print Design

    Print design used to play a bigger part in marketing that it does today. However, that doesn't mean you can't used print design effectively.With the recent rise of digital media, and decline of print design, it's becoming an even more effective marketing tool than ever before. People are happy to receive "snail mail" and "real post" these days!

  • Packaging Design

    Packaging design is usually picked up by, or delivered directly to, your customers. Therefore, it needs to be on point.Effective packaging design can help sell your products, make your product easy to recognise, and differentiate you from your competition.If you have a business that sells products, you need great packaging design.