Branding plays a key role in helping your company establish a unique presence in the marketplace, whilst differentiating from their competitors.The branding process can help your business to create a unique name, story, strategy, and visual brand identity.At Aton Consulting, we offer a range of branding services;The first step in any branding project at Aton Consulting, is your brand Discovery Session.In your brand Discovery Session, we'll learn about your business, your goals and objectives, ideal customers, current positioning, and more.The partnership we have with our clients is key to the success of our projects. Your Discovery Session gives us a great insight into your business and helps to get that ball rolling.
After the Discovery Session, we begin to pull our ideas for your brand together.Once we've collected our thoughts and put pen to paper (or mouse to computer), it's time to share our ideas and thinking with you.As your branding project progresses, we design, deliver, and iterate, and you'll have different paths to choose from and options to explore.
Once the direction for your brand has been decided, we'll start bringing it to life.Your brand will be wrapped up into a presentation document, showing you exactly how your brand should be used, and exploring ideas for stationery, marketing materials, and more.When you're happy, we're happy. Once the seal of approval is given, we can help launch your new brand to the world.
Our Branding Best Practices
We work by a few principles that we believe are the key aspect of branding a company successfully.
Consistency Wins: The key part of building a brand is consistency. For example, colors and fonts must be complementary.
Target the Customer: Think about who you are going after and create based on what relates best to those colors. Don’t make the mistake of only trying to look cool.
Imagery Matters: The old saying goes “a pictures says a thousand words” so keep this in mind with your logo elements and product photos.